We hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that ilk.
User Experience > Engineering
You can not create a modern brand without talented engineers. For vertically integrated e commerce companies, talented engineering is at an even higher premium (think dollar shave club, or HelloFlo). The web, social and mobile portals are the cornerstone of the brand and the only revenue stream. If the web or mobile portals go down, you have no access to any revenue whatsoever. The stakes couldn’t be higher.Read More
1) Do Not Fear the Engineer
We all live in a technology dependent world. There’s no escaping it. Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it. You can’t service any modern brand without talented software engineers. Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.Read More
This is a tale of two personal audio brands. One that provided a superior listening experience with finely engineered headphones. The other that achieved great fame and fortune with a less-than-perfect product. In this piece we explain some of the reasons why Beats became the best-selling brand of its category, and what it can mean for any consumer brand.Read More
We love the mad-scramble, energized, optimistic, start-up world.
Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.Read More