Automotive Marketing Performance: Blend & Lexus

Automotive Marketing Performance: Blend & Lexus

When Lexus needed help with digital registration and an automotive marketing campaign for its Performance F Driving School experience, they turned to Blend for solutions. 

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Top 5 Marketing & Advertising Agencies

Top 5 Marketing & Advertising Agencies

When it comes to marketing & advertising agencies, there are thousands to choose from... so we've narrowed down this list to just five agencies that we think will get the most bang for your buck. 

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The Evolution of the Digital Marketing Agency

The Evolution of the Digital Marketing Agency

User Experience > Engineering

You can not create a modern brand without talented engineers.   For vertically integrated e commerce companies, talented engineering is at an even higher premium (think dollar shave club, or HelloFlo).  The web, social and mobile portals are the cornerstone of the brand and the only revenue stream.  If the web or mobile portals go down, you have no access to any revenue whatsoever.  The stakes couldn’t be higher.

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4 Tips For Marketers Balancing a Creative Agency & Technology Firms

4 Tips For Marketers Balancing a Creative Agency & Technology Firms

1) Do Not Fear the Engineer

We all live in a technology dependent world.  There’s no escaping it.  Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it.  You can’t service any modern brand without talented software engineers.   Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.  

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Beats by Dre: A Blend of Branding and Advertising Ideas

Beats by Dre: A Blend of Branding and Advertising Ideas

This is a tale of two personal audio brands. One that provided a superior listening experience with finely engineered headphones. The other that achieved great fame and fortune with a less-than-perfect product. In this piece we explain some of the reasons why Beats became the best-selling brand of its category, and what it can mean for any consumer brand.

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Extracting Marketing Objectives from Startup Passion

Extracting Marketing Objectives from Startup Passion

We love the mad-scramble, energized, optimistic, start-up world.

Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.

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