A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’ The best Design Studio will offer brands a crucial service offering: the ideation, testing, design, development of new products and services prior to, during and post launch.
Here are 5 ways a Design Studio can improve your brand’s performance.
Hyper Focused on Consumer Experience
Marketing Departments have ever increasing responsibilities across multiple consumer touch points. As a result, they are rightly focused on their immediate myriad responsibilities. With that necessary focus comes a need to find the right kind of Design Agency partner to take on the incredibly important task of improving existing products and services and creating new products and services. Given the burgeoning role of technology in all marketing communications, brands’ need dedicated teams hyper focused on the consumer experience and only the consumer experience.
Fully Integrated Team from Conception
World-class Design Studios have fully integrated teams working in close proximity from inception to delivery. Strategists, Engineers, Product Managers, Project Managers, UI Architects, UX Pros and Designers all working together, from the beginning. A lot of marketing and advertising firms say they do just this, and to an extent they do, but they lack the focus and dedication that a Design Studio provides.
‘Fail Fast’ and Iterate
Design Studios work in a highly agile development and execution process. More simply put, they try everything that makes sense, test if it works, and move forward if it does, or fail fast if it doesn’t. Design Studios have to try everything that makes sense and it is paramount that they have a safe environment to fail fast and bravely. This is in direct opposition to the necessary rigor that internal marketing departments have to operate within.
The Design Studio provides a working product and service laboratory for Brands. That means products live in iterative, partially completed states of being until the specific challenge of that development sprint have been accomplished. In short, it’s a chaotic, super charged environment.
Testing, Testing, Testing
It is rumored that Pinterest had over 300 iterations of the product before they went to market. A good Design Studio is in a never-ending state of testing, providing the brand with invaluable learning every step of the way. They resist the urge to go to market too quickly, and more importantly, create an environment where learning from testing can be implemented quickly.