Achieving Superior Web Design & Development - Blend

Achieving Superior Web Design & Development - Blend

Good Web Design and Development is perhaps the most important element in launching and growing a modern brand. Web portals and mobile apps are the primary channels customers use to engage and transact with brands.  An intuitive, engaging design married to seamless development can make all the difference in growing your brand

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Website Redesign Process, Baseline Data & Best Practice - Blend

Website Redesign Process, Baseline Data & Best Practice - Blend


Website redesigns are significant initiatives that bring heavy changes to how a company presents itself to the world. This type of repositioning, by its very nature, has associated risks. How do the best project managers/teams handle the high stakes and still make a website redesign a successful undertaking? Blend has identified some guiding principles to keep in mind.

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How A Design Studio Can Improve Your Brand's Performance

How A Design Studio Can Improve Your Brand's Performance

A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’

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Selecting The Best Video Production Company - Blend

Selecting The Best Video Production Company - Blend

Given the dominance of video in modern communication, video production has moved from a ‘nice to have’ to a ‘need to have’ for every business. 

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Creative Marketing Agency for Brand Positioning & Strategy Services - Blend

Creative Marketing Agency for Brand Positioning & Strategy Services - Blend

We hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that ilk.

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Registration Website & Email Marketing Campaign Strategy - Blend

Registration Website & Email Marketing Campaign Strategy - Blend

When Lexus needed help with digital registration and an automotive marketing campaign for its Performance F Driving School experience, they turned to Blend for solutions. 

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Top 5 Marketing & Advertising Agencies

Top 5 Marketing & Advertising Agencies

When it comes to marketing & advertising agencies, there are thousands to choose from... so we've narrowed down this list to just five agencies that we think will get the most bang for your buck.

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Evolution of the Digital Marketing Agency - Blend

Evolution of the Digital Marketing Agency - Blend

User Experience > Engineering

You can not create a modern brand without talented engineers.   For vertically integrated e commerce companies, talented engineering is at an even higher premium (think dollar shave club, or HelloFlo).  The web, social and mobile portals are the cornerstone of the brand and the only revenue stream.  If the web or mobile portals go down, you have no access to any revenue whatsoever.  The stakes couldn’t be higher.

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Tips How to Balance Creative Agencies & Tech Firms - Blend

Tips How to Balance Creative Agencies & Tech Firms - Blend

1) Do Not Fear the Engineer

We all live in a technology dependent world.  There’s no escaping it.  Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it.  You can’t service any modern brand without talented software engineers.   Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.  

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The Story of Beats by DRE Branding and Advertising - Blend

The Story of Beats by DRE Branding and Advertising - Blend

This is a tale of two personal audio brands. One that provided a superior listening experience with finely engineered headphones. The other that achieved great fame and fortune with a less-than-perfect product. In this piece we explain some of the reasons why Beats became the best-selling brand of its category, and what it can mean for any consumer brand.

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