We hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that ilk.
This is a tale of two personal audio brands. One that provided a superior listening experience with finely engineered headphones. The other that achieved great fame and fortune with a less-than-perfect product. In this piece we explain some of the reasons why Beats became the best-selling brand of its category, and what it can mean for any consumer brand.Read More
We love the mad-scramble, energized, optimistic, start-up world.
Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.Read More