- Let’s face it, creativity itself is a subjective exercise, no matter what anyone tells you. We’re drawn to certain a look and feel, and turned off by others. A certain genre of art will appeal to us, while other particular genres will not interest us at all. It can be very difficult to articulate why, exactly, you aren’t drawn to a certain style of creative design. You will only know that you don’t like it. Take that initial approach when choosing a creative agency. Do you like and respect the creativity of their portfolio, even if they don’t have experience in your category? If you don’t, stay away. If you do, good, keep that in mind as you go through the process. You won’t like everything they do, but you will build a relationship built on respect.
The right Experiential Marketing Agency partner can transform your branded experience into a cultural moment that delivers ROI far beyond the event itself. Here are 10 traits every good experiential marketing agency employs.
It can be a painstaking search looking to identify the right agency partners to bring your brand to life. Trusting an outside team to create the right branding for your company is difficult even under the most ideal of circumstances. Part art, part science, branding is the nucleus of a new company…it defines who you are and what you aspire to be to people. Get it right, and your organization can flourish and scale. Get it wrong, and you risk getting lost in a sea of competitors. Unfortunately, there is no exact formula to follow to guarantee success. But, there are steps you can take to minimize the effort and energy required to find the right branding agency in Los Angeles and maximize your chances of success.Read More
This is a tale of two personal audio brands. One that provided a superior listening experience with finely engineered headphones. The other that achieved great fame and fortune with a less-than-perfect product. In this piece we explain some of the reasons why Beats became the best-selling brand of its category, and what it can mean for any consumer brand.Read More
We love the mad-scramble, energized, optimistic, start-up world.
Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.Read More