What Makes a Great Corporate Video Production Company?

What Makes a Great Corporate Video Production Company?

Experience

The creative aesthetic of their work will mostly drive your decision making process, but also be keenly aware of their experience producing for corporate brands.   You’ll want to know that their crews are fully licensed, bonded and insured and that their entire team is run with the professionalism and precision needed to successfully navigate conservative corporate environments.

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How to Choose the Right Branding Agency in Los Angeles

How to Choose the Right Branding Agency in Los Angeles

It can be a painstaking search looking to identify the right agency partners to bring your brand to life.  Trusting an outside team to create the right branding for your company is difficult even under the most ideal of circumstances.   Part art, part science, branding is the nucleus of a new company…it defines who you are and what you aspire to be to people. Get it right, and your organization can flourish and scale.  Get it wrong, and you risk getting lost in a sea of competitors.   Unfortunately, there is no exact formula to follow to guarantee success.  But, there are steps you can take to minimize the effort and energy required to find the right branding agency in Los Angeles and maximize your chances of success.

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How to Achieve Best-in-Class Brand Marketing

How to Achieve Best-in-Class Brand Marketing

With technology driving the disruption of every business category,  the business landscape is changing at breakneck speeds.  What was once the exclusive purview of Fortune 500 brands, brand marketing is now of critical importance to every single company out there, whether B2B or B2C. Every company is a now a brand and every brand needs marketing. Here are 5 steps to achieving best-in-class brand marketing.

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How A Design Studio Can Improve Your Brand's Performance

How A Design Studio Can Improve Your Brand's Performance

A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’

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Why Growing Brands Need a Creative Agency

Why Growing Brands Need a Creative Agency

We hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that ilk.

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Beats by Dre: A Blend of Branding and Advertising Ideas

Beats by Dre: A Blend of Branding and Advertising Ideas

This is a tale of two personal audio brands. One that provided a superior listening experience with finely engineered headphones. The other that achieved great fame and fortune with a less-than-perfect product. In this piece we explain some of the reasons why Beats became the best-selling brand of its category, and what it can mean for any consumer brand.

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Extracting Marketing Objectives from Startup Passion

Extracting Marketing Objectives from Startup Passion

We love the mad-scramble, energized, optimistic, start-up world.

Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.

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