- Mobile usage is increasing every year
- Where it’s via a mobile web link or a mobile application, prospective clients are very likely to engage with your brand on a mobile device multiple times. If you don’t have a native mobile portal, you risk alienating clients, and appearing like a brand that’s out of touch. In many business verticals, mobile usage is already accounting for over 50% of all traffic.
The creative aesthetic of their work will mostly drive your decision making process, but also be keenly aware of their experience producing for corporate brands. You’ll want to know that their crews are fully licensed, bonded and insured and that their entire team is run with the professionalism and precision needed to successfully navigate conservative corporate environments.Read More
- Let’s face it, creativity itself is a subjective exercise, no matter what anyone tells you. We’re drawn to certain a look and feel, and turned off by others. A certain genre of art will appeal to us, while other particular genres will not interest us at all. It can be very difficult to articulate why, exactly, you aren’t drawn to a certain style of creative design. You will only know that you don’t like it. Take that initial approach when choosing a creative agency. Do you like and respect the creativity of their portfolio, even if they don’t have experience in your category? If you don’t, stay away. If you do, good, keep that in mind as you go through the process. You won’t like everything they do, but you will build a relationship built on respect.
The right Experiential Marketing Agency partner can transform your branded experience into a cultural moment that delivers ROI far beyond the event itself. Here are 10 traits every good experiential marketing agency employs.
It can be a painstaking search looking to identify the right agency partners to bring your brand to life. Trusting an outside team to create the right branding for your company is difficult even under the most ideal of circumstances. Part art, part science, branding is the nucleus of a new company…it defines who you are and what you aspire to be to people. Get it right, and your organization can flourish and scale. Get it wrong, and you risk getting lost in a sea of competitors. Unfortunately, there is no exact formula to follow to guarantee success. But, there are steps you can take to minimize the effort and energy required to find the right branding agency in Los Angeles and maximize your chances of success.Read More
With technology driving the disruption of every business category, the business landscape is changing at breakneck speeds. What was once the exclusive purview of Fortune 500 brands, brand marketing is now of critical importance to every single company out there, whether B2B or B2C. Every company is a now a brand and every brand needs marketing. Here are 5 steps to achieving best-in-class brand marketing.Read More
A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’Read More
Given the dominance of video in modern communication, video production has moved from a ‘nice to have’ to a ‘need to have’ for every business.Read More
1) Do Not Fear the Engineer
We all live in a technology dependent world. There’s no escaping it. Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it. You can’t service any modern brand without talented software engineers. Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.Read More