Ways To Make Your Brand Memorable

Ways To Make Your Brand Memorable

Brand recognition is only the first step when it comes to growing a great brand. Making your brand memorable for all the right reasons is crucial to ensuring that your product or service remains at the forefront of potential customers’ minds. Here are ten ideas to get you thinking about how to maximize your brand’s memorability.

 

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Mobile First Web Design & Development - Blend

Mobile First Web Design & Development - Blend

    1. Mobile usage is increasing every year 
    2. Where it’s via a mobile web link or a mobile application, prospective clients are very likely to engage with your brand on a mobile device multiple times.  If you don’t have a native mobile portal, you risk alienating clients, and appearing like a brand that’s out of touch.  In many business verticals, mobile usage is already accounting for over 50% of all traffic.

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What Makes a Great Corporate Video Production Services Company - Blend

What Makes a Great Corporate Video Production Services Company - Blend

Experience

The creative aesthetic of their work will mostly drive your decision making process, but also be keenly aware of their experience producing for corporate brands.   You’ll want to know that their crews are fully licensed, bonded and insured and that their entire team is run with the professionalism and precision needed to successfully navigate conservative corporate environments.

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5 Traits of a Great Creative Web Design Agency - Blend

5 Traits of a Great Creative Web Design Agency - Blend

  1. Aesthetic
  2. Let’s face it, creativity itself is a subjective exercise, no matter what anyone tells you.  We’re drawn to certain a look and feel, and turned off by others.  A certain genre of art will appeal to us, while other particular genres will not interest us at all.  It can be very difficult to articulate why, exactly, you aren’t drawn to a certain style of creative design.  You will only know that you don’t like it.  Take that initial approach when choosing a creative agency.  Do you like and respect the creativity of their portfolio, even if they don’t have experience in your category?  If you don’t, stay away.   If you do, good, keep that in mind as you go through the process.  You won’t like everything they do, but you will build a relationship built on respect.

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10 Traits of an Effective Experiential Marketing Agency - Blend

10 Traits of an Effective Experiential Marketing Agency - Blend

The right Experiential Marketing Agency partner can transform your branded experience into a cultural moment that delivers ROI far beyond the event itself.  Here are 10 traits every good experiential marketing agency employs.

 

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Choosing a Digital Marketing & Branding Agency - Blend

Choosing a Digital Marketing & Branding Agency - Blend

It can be a painstaking search looking to identify the right agency partners to bring your brand to life.  Trusting an outside team to create the right branding for your company is difficult even under the most ideal of circumstances.   Part art, part science, branding is the nucleus of a new company…it defines who you are and what you aspire to be to people. Get it right, and your organization can flourish and scale.  Get it wrong, and you risk getting lost in a sea of competitors.   Unfortunately, there is no exact formula to follow to guarantee success.  But, there are steps you can take to minimize the effort and energy required to find the right branding agency in Los Angeles and maximize your chances of success.

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Competitive Advantage in Brand Marketing & Brand Definition - Blend

Competitive Advantage in Brand Marketing & Brand Definition - Blend

With technology driving the disruption of every business category,  the business landscape is changing at breakneck speeds.  What was once the exclusive purview of Fortune 500 brands, brand marketing is now of critical importance to every single company out there, whether B2B or B2C. Every company is a now a brand and every brand needs marketing. Here are 5 steps to achieving best-in-class brand marketing.

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How A Design Studio Can Improve Your Brand's Performance

How A Design Studio Can Improve Your Brand's Performance

A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’

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Selecting The Best Video Production Company - Blend

Selecting The Best Video Production Company - Blend

Given the dominance of video in modern communication, video production has moved from a ‘nice to have’ to a ‘need to have’ for every business. 

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Creative Marketing Agency for Brand Positioning & Strategy Services - Blend

Creative Marketing Agency for Brand Positioning & Strategy Services - Blend

We hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that ilk.

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