Mobile First Design : Five Reasons Why It Matters

Mobile First Design : Five Reasons Why It Matters

    1. Mobile usage is increasing every year 
    2. Where it’s via a mobile web link or a mobile application, prospective clients are very likely to engage with your brand on a mobile device multiple times.  If you don’t have a native mobile portal, you risk alienating clients, and appearing like a brand that’s out of touch.  In many business verticals, mobile usage is already accounting for over 50% of all traffic.

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5 Traits That Define a Great Creative Design Agency

5 Traits That Define a Great Creative Design Agency

  1. Aesthetic
  2. Let’s face it, creativity itself is a subjective exercise, no matter what anyone tells you.  We’re drawn to certain a look and feel, and turned off by others.  A certain genre of art will appeal to us, while other particular genres will not interest us at all.  It can be very difficult to articulate why, exactly, you aren’t drawn to a certain style of creative design.  You will only know that you don’t like it.  Take that initial approach when choosing a creative agency.  Do you like and respect the creativity of their portfolio, even if they don’t have experience in your category?  If you don’t, stay away.   If you do, good, keep that in mind as you go through the process.  You won’t like everything they do, but you will build a relationship built on respect.

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How to Achieve Superior Web Design and Development

How to Achieve Superior Web Design and Development

Good Web Design and Development is perhaps the most important element in launching and growing a modern brand. Web portals and mobile apps are the primary channels customers use to engage and transact with brands.  An intuitive, engaging design married to seamless development can make all the difference in growing your brand

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How A Design Studio Can Improve Your Brand's Performance

How A Design Studio Can Improve Your Brand's Performance

A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’

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Automotive Marketing Performance: Blend & Lexus

Automotive Marketing Performance: Blend & Lexus

When Lexus needed help with digital registration and an automotive marketing campaign for its Performance F Driving School experience, they turned to Blend for solutions. 

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