- Mobile usage is increasing every year
- Where it’s via a mobile web link or a mobile application, prospective clients are very likely to engage with your brand on a mobile device multiple times. If you don’t have a native mobile portal, you risk alienating clients, and appearing like a brand that’s out of touch. In many business verticals, mobile usage is already accounting for over 50% of all traffic.
- Let’s face it, creativity itself is a subjective exercise, no matter what anyone tells you. We’re drawn to certain a look and feel, and turned off by others. A certain genre of art will appeal to us, while other particular genres will not interest us at all. It can be very difficult to articulate why, exactly, you aren’t drawn to a certain style of creative design. You will only know that you don’t like it. Take that initial approach when choosing a creative agency. Do you like and respect the creativity of their portfolio, even if they don’t have experience in your category? If you don’t, stay away. If you do, good, keep that in mind as you go through the process. You won’t like everything they do, but you will build a relationship built on respect.
Good Web Design and Development is perhaps the most important element in launching and growing a modern brand. Web portals and mobile apps are the primary channels customers use to engage and transact with brands. An intuitive, engaging design married to seamless development can make all the difference in growing your brand
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