A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’Read More
Given the dominance of video in modern communication, video production has moved from a ‘nice to have’ to a ‘need to have’ for every business.Read More
User Experience > Engineering
You can not create a modern brand without talented engineers. For vertically integrated e commerce companies, talented engineering is at an even higher premium (think dollar shave club, or HelloFlo). The web, social and mobile portals are the cornerstone of the brand and the only revenue stream. If the web or mobile portals go down, you have no access to any revenue whatsoever. The stakes couldn’t be higher.Read More
1) Do Not Fear the Engineer
We all live in a technology dependent world. There’s no escaping it. Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it. You can’t service any modern brand without talented software engineers. Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.Read More
We love the mad-scramble, energized, optimistic, start-up world.
Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.Read More