Ways To Make Your Brand Memorable

Ways To Make Your Brand Memorable

Brand recognition is only the first step when it comes to growing a great brand. Making your brand memorable for all the right reasons is crucial to ensuring that your product or service remains at the forefront of potential customers’ minds. Here are ten ideas to get you thinking about how to maximize your brand’s memorability.

 

Read More
Competitive Advantage in Brand Marketing & Brand Definition - Blend

Competitive Advantage in Brand Marketing & Brand Definition - Blend

With technology driving the disruption of every business category,  the business landscape is changing at breakneck speeds.  What was once the exclusive purview of Fortune 500 brands, brand marketing is now of critical importance to every single company out there, whether B2B or B2C. Every company is a now a brand and every brand needs marketing. Here are 5 steps to achieving best-in-class brand marketing.

Read More
How A Design Studio Can Improve Your Brand's Performance

How A Design Studio Can Improve Your Brand's Performance

A Design Studio, as defined by Wikipedia, is ‘a studio or drawing office for designers and artisans engaged in conceiving and developing new products or objects.’

Read More
Selecting The Best Video Production Company - Blend

Selecting The Best Video Production Company - Blend

Given the dominance of video in modern communication, video production has moved from a ‘nice to have’ to a ‘need to have’ for every business. 

Read More
Creative Marketing Agency for Brand Positioning & Strategy Services - Blend

Creative Marketing Agency for Brand Positioning & Strategy Services - Blend

We hear a lot about the “Creative Agency”. We see branded content that we love and wonder why the company we own or work for can’t have content of that ilk.

Read More
Registration Website & Email Marketing Campaign Strategy - Blend

Registration Website & Email Marketing Campaign Strategy - Blend

When Lexus needed help with digital registration and an automotive marketing campaign for its Performance F Driving School experience, they turned to Blend for solutions. 

Read More
Top 5 Marketing & Advertising Agencies

Top 5 Marketing & Advertising Agencies

When it comes to marketing & advertising agencies, there are thousands to choose from... so we've narrowed down this list to just five agencies that we think will get the most bang for your buck.

Read More
Evolution of the Digital Marketing Agency - Blend

Evolution of the Digital Marketing Agency - Blend

User Experience > Engineering

You can not create a modern brand without talented engineers.   For vertically integrated e commerce companies, talented engineering is at an even higher premium (think dollar shave club, or HelloFlo).  The web, social and mobile portals are the cornerstone of the brand and the only revenue stream.  If the web or mobile portals go down, you have no access to any revenue whatsoever.  The stakes couldn’t be higher.

Read More
Tips How to Balance Creative Agencies & Tech Firms - Blend

Tips How to Balance Creative Agencies & Tech Firms - Blend

1) Do Not Fear the Engineer

We all live in a technology dependent world.  There’s no escaping it.  Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it.  You can’t service any modern brand without talented software engineers.   Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.  

Read More
Marketing Strategy & Objectives - Strategic Plan for a New Business - Blend

Marketing Strategy & Objectives - Strategic Plan for a New Business - Blend

We love the mad-scramble, energized, optimistic, start-up world.

Start-up enthusiasm, its tireless work ethic, laser-sharp focus and unyielding belief in ideas, have fueled a transformation of the economy and of society itself. Dominated by tech companies with engineers at the helm, these agile and responsive enterprises generally solve problems using data, logic, math, code.

Read More

 

 

Have something on your mind or maybe a new project you want to start?

Get in Touch