How to Select the Best Video Production Company for your Brand

How to Select the Best Video Production Company for your Brand

Given the dominance of video in modern communication, video production has moved from a ‘nice to have’ to a ‘need to have’ for every business. 

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Automotive Marketing Performance: Blend & Lexus

Automotive Marketing Performance: Blend & Lexus

When Lexus needed help with digital registration and an automotive marketing campaign for its Performance F Driving School experience, they turned to Blend for solutions. 

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4 Tips For Marketers Balancing a Creative Agency & Technology Firms

4 Tips For Marketers Balancing a Creative Agency & Technology Firms

1) Do Not Fear the Engineer

We all live in a technology dependent world.  There’s no escaping it.  Every single business vertical is being disrupted by bold start ups. Legacy marketers are re-inventing their brand communications. Technology is at the center of all of it.  You can’t service any modern brand without talented software engineers.   Yet non-engineering types like myself are often intimidated or overwhelmed by the foreign processes and working styles of web and app developers.  

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